“Green Street Campaign” (GSC) is one of GGC`s activities, one part of the master Go Green program generated by Toyota Motor Vietnam (TMV) in coordination with the General Department of Environment and Ministry of Education and Training since 2009. Green Street Campaign aims at raising awareness of environment protection for the community.
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Green Street Campaign has been implemented through 2 phases:
Phase 1: GSC targets major objectives of households and office circle
Green Street Campaign was successfully implemented with the participation of Youth Union, Women Association, Veterans Association, volunteers and hundreds of local people in Thuong Dinh Ward – Thanh Xuan District and many streets in Giang Vo ward (Hanoi) in June and November 2009.
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Continuing with successes of the first year implementation, “Green Street campaign 2010” is held with lots of practical, new and creative and propagandizing activities. In addition to helping the local people to clean streets, creating good habits at the resident areas, GGC also distributes the residents with stickers containing simple but practical messages on environment protection for their daily lives. Especially, in this year, GGC also introduces an exciting and attractive dance named Green Dance - a distinctive dance of GGC. All above activities were aiming at creating the habit to keep the space around people clean, the atmosphere fresh and pure and to provide people with necessary knowledge on environment protection and energy saving. Moreover, it was a good opportunity, creating an interesting atmosphere, uniting the community with useful activities and raising local people`s awareness on protecting and conserving the surrounded environment.
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With a lot of contents containing environment protection messages, which are used at households, offices or schools, the stickers that GGC delivering to each person, each household are not only usefully in reminding people to join hands in saving energy and protecting the but also are beautiful ornaments with beautiful design. Many short but useful messages are used such as: “Remember to tighten me”- pasted on water taps, “Clean me before using”- pasted on microwave and irons, “Use eco-bags” or “Turn off the screen when it`s not in use!”- pasted on TV or computer screens, etc. Besides, through Green Street Campaign, GGC members` activities have been expanded to households, offices, primary, secondary and high schools nationwide, contributing to propagandize the awareness of environment protection to the whole community.
The “Green Street Campaign” was organized in 3 big cities, at places that drawn a lot of residents’ attention including Hanoi, Ho Chi Minh and Da Nang.
Phase 2: GSC targets major objectives of primary and secondary pupils
On April 18th, 2011, continuing with successes of Green Street Campaign, the first phase which targets at households and office circle) and aiming at propagandizing environmental protection more widely to the community, Hanoi Go Green Club has implemented the Green Street Campaign - the second phase targeting at primary and secondary pupils, at To Vinh Dien primary school, Dong Da district. With the aim of raising primary and secondary pupils’ awareness of environmental protection in a more natural and deeper way, the program has taken place with many healthy, practical and interesting activities. The second phase of the campaign has also been implemented in many other primary and secondary schools in Da Nang and Ho Chi Minh by Da Nang Go Green Club and Ho Chi Minh Go Green Club.
In Hanoi, the Green Street Campaign for the 2nd phase was arranged as an extra- curricular program for, which takes place both indoors and outdoors. There are two main activities within the program: Instructing with “Green dance” and Combining class activities with games and some activities related to environmental protection.
In Da Nang and Ho Chi Minh City, the second phase of the campaign has been initiated with many healthy and significant activities.
In Da Nang, on January 16th, 2011, Da Nang Go Green Club members have initiated the Green Street Campaign- the second phase - with some activities such as guiding “Green Dance”, delivering stickers on environment, handbooks of green lifestyle and so on. In addition, Da Nang Go Green Club members also joined activities of planting trees and collecting waste on playgrounds with all these pupils.
In Ho Chi Minh City, during the past three months, HCM Go Green Club members have carried out a long lasting and continuous campaign with diverse activities such as delivering stickers, cleaning streets and universities in HCM. HCM Go Green Club members have already planned to continue to carry out next two campaigns targeting at primary pupils in the coming days.
Through these significant activities, the program has inspired pupils, accordingly helping them to raise their awareness of environment in the most natural and comprehensive way. At the same time, the program has gradually provided pupils with general knowledge on the concept of “Green lifestyle”, which then helps them to step-by-step shape environment friendly way of life via simple actions within their ability.
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