In Jun 2008, Toyota Motor Vietnam (TMV) in collaboration with Vietnam Environment Protection Administration (VEPA) and Ministry of Education and Training (MOET) officially launched “Go Green – Hanh Trinh Xanh” . This is one of environment protection programs that is evaluated to be a large scale with high sustainability and efficiency.
The “Go Green” program was initiated from an idea of creating a hub to promote closely and systematically cooperation between environment protection activities of TMV with other organizations, and dedicated environment volunteer groups in Vietnam. The program will be implemented in 2 phases (1st phase: 2008-2011; 2nd phase: 2011 onwards) to achieve 3 objectives:
- Raising awareness of the community towards environment protection and to ride on it to make people gradually change their behavior;
- Directly implementing and supporting other environment activities to minimize and stop damages to the environment in Vietnam;
- Supporting and helping individuals and organizations affected by environmental damages.
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With the cooperation of the Vietnam National Union of Students, local agencies affiliated to VEPA and MOET, NGOs, and the community – together with awareness raising and education from mass media, the “Go Green” Program will be implemented via three modules, including:
- Practical activities to protect the environment;
- Education and information campaigns to raise awareness of people towards environment protection;
- Encouraging and supporting the sustainability of those activities run by community themselves.
After over a year in operation, with many diverse activities which have practical and meaningful for environment, Go Green Program has received the support and strong response of the whole society, especially young people.
