With desire of developing tennis in Vietnam as well as partly enhancing spiritual life quality for community, from 1998 to 2007, TMV had been the sole sponsor for the professional tennis tournament - Toyota Women’s Open in HCM city.
The tournament got particpation of high ranked players on the world. Thence, this was a good chance for Vietnamese players to study international skill, enhance knowledge and improve playing skill. This program also brought exciting and interesting matches to Vietnamese spectators.

Beside, TMV has sponsored for some sporyt activities such as:
1. The National Football Super Cup in 2002
2. The Toyota semi-marathon competition between 1996 and 1998 in Hanoi
3. The Young Karate Tournament in Dong Da district, Hanoi in 1998.