Hanoi – 18 January 2010, Toyota Motor Vietnam Co., Ltd. (TMV) announces today the introduction of newest model of Innova – New Innova GSR to bring more choices for customer. With the slogan “Following the success, keeping the break through”, new Innova GSR will represent a new image with a a dynamic, sportive and luxurious design. New Innova GSR will be displayed and introduced to customers in the show room event that will be held from 15 to 23 Jan 2010 at all Toyota dealers. Then, Innova GSR will be officially delivered to customer from 1 February 2010.



Innova is the abbreviation of “Innovative” which means renovation, modern and stylish. Meaningfully, it’s a new generation of Toyota’s legendary multi-purposes vehicles (MPV). Being a world globally-qualified product, Innova perfectly brings customers not only production quality, but also most beautiful appearance like its styling, comfort, performance, safety and value for money. Therefore, since its first introduction in Aug 2004, Innova becomes very favorite in the world and it has received overwhelming response from our customers.
In Vietnam, since its first introduction in January 2006, Innova has gained very high reputation and great successes. With the convenience (multi-purpose), high quality and reasonable price, Innova quickly becomes very popular and it is the car for every family. Thanks to those advantages, Innova quickly becomes the best-selling car with the first-ever great record of accumulated sales of over 45,789 units (as of Dec 2009).

Following the success of Innova 2008 and pursue the perfection and to accommodate with the changing of lifestyle, new Innova GSR version is not only maintaining these inherent elegant features but also representing for a dynamic, sportive and luxurious style as well as improvement of the best features on the previous one. New Innova GRS will meet all personal purpose and for customers who love the differentiation  comparing to other Innova models. Besides, new Innova GRS will make an important part to renew the image of Innova in the awareness of customers.
Sporty and Luxury exterior

Not only elegant and refined in design, but also powerful and distinctive, Innova is a symbol of dynamic and modern lifestyle. Front design of Innova have  the harmonious design with lithe but solid curves gives difference to Innova. Low centre with large width clearly features modern and sportive style. The front bumper with a vertical form expresses a sense of thickness, a strong, smoothly rounded surface and lower corners thrusting out to the sides that together express a feeling of width and stability. The radiator grille and front lower grille with impressive design highlights the car’s strong manner. The front combination lamp has designed to draw attention to the 4 lamps, providing a sporty, high-quality image. The multi-directional reflected rear combination lamp edge with side turn signal lamps, high mount stop lamps and clearance lens has been adopted for the front fog lamp, helping boost product appeal.
Besides, new Innova GRS is designed with more features to meet more demand of customers. Looking at the side view, chrome rear view mirror integrated with side turn signal lamps increase the aestheticism and safety as well as helps driver feel more secure when turning. Side step facilitates driver and passenger going up and down easily as well as adds dynamic and sporty looks for the car. Sporty-look side visor minimizes the possibility of rain-water falling into the interior when passengers lowering the window glass. Morever, distinctively thick, balanced and powerful disc wheel gives pride to the owner, increase the satisfaction for customers.
For the rear view, rear roof spoiler is adopted for Innova GSR to creat more sporty and dynamic feeling. Mufler cutter is also changed to Chrome and contributes to the Innova GSR luxury feeling and helping boost product appeal.
Luxurious & Comfortable Interior

With modern design, leather seats with color “Grege” adopted for the new Innova GSR interior that expresses a sophisticated and luxurious feel. Multi purpose needs of Innova user can be accommodated by 10 flexible kinds of arrangement. Comfortable seats adjusted flexibly to create a relaxing space for passengers and make maximum room for cargo. Innova is much more excellent with instrument panel with lighter wooden interior, optitron meter with young and modern design, dual air conditioner system with fast and efficient cooling capability, the Multi Information Display support driver control driving condition easily and provide the most comfortable feeling.

Especially, new Innova GRS have the spacious cabin supported with storages for everyone located conveniently everywhere, new Innova GSR can provide a world class comfort with absolute relaxation and contentment. Besides, tilt steering wheel is powered helps driver adjust the driving position, for easy and smooth performance.
Advanced audio system 2DIN SCD MP3 allows the use of CD 1 disc or music entertainment via USB or IPOD, helps diversify the recreational needs of users, bring high quality image and realistic sound to customer.
New level of performance

New Innova GSR is adopted 5-speed manual transmission powered by strong 1TR-FE 2.0L engine that based on legendary VVT-i providing optimum fuel efficiency, low emission, as well as smooth and responsive acceleration, Innova is a symbol of a super potential power, excellence in maneuverability and high level of riding comfort. High rigid TOP (Toyota Outstanding Performance) platform and advanced technologies helps the car powerfully and smoothly operate in all terrains as well as enhances the rigidity that enables to contribute to the quietness of the cabin and comfort . 
Innova uses front independent suspension system with coil spring, dual beam, stabilizer bar improve stability, brings maximum comfortable feeling to every passengers. Moreover, rear suspension system with 4 points structure combine with coil spring and side beam offer optimal shock-absorbing efficiency. Large approach and departure angles together with a minimum ground clearance will assist the new Innova in tackling many rough obstacles easily.
New level of safety
Innova gathers all advanced safety technologies of Toyota, from active to passive measures to give passengers the maximum protection.

The front wheel disc brakes are ventilated types with high anti-fading performance combine with rear drum brake supported by brake force distribution valve ensure safety brake. ABS (Anti-lock Braking System) prevents wheel lock-up for max braking efficiency in highway and slippery road conditions. Besides, back sonar and modern anti-thief systems bring more safety for users.
SRS Dual airbag are applied for the driver and front passenger seat of Innova that will best protect both driver and passenger in case of crashing at the front, pursuing high safety performance even further. A world-class safety like Toyota’s advanced GOA (Global Outstanding Assessment) will bring maximum safety for passengers even a front or side collision. The safety is also enhanced with seat-belt equipped for all seats, collapsible steering column minimize driver’s chest injury and safe pedal will automatically self-shrink in case of collision to restrict shine-bone injury.

To bring a fresh and luxurious feeling, new Innova GSR is designed the new and unique color of Beige Metallic 4RO. With the sales target of 100 units per month, new Innova GSR will continuously enhance the leading position of Innova sales and market share in multi-purpose vehicle segment and further strengthen the Toyota brand image with best after-sales services as well.
With all new mentioned features, Innova GSR will come to customer at very reasonable and competitive price as follow: