Beginning in 2005, Toyota Motor Vietnam (TMV) has implemented Anti-Counterfeit Campaign. Since then, the campaign has become an annual activity in TMV, not only protects the brand image of TMV but also helps protect the benefits of customers’ life and cars. In addtion, Anti-Counterfeit Programs raises the awareness of customers about counterfeit.

In the campaign, we used DVD disk about anti-counterfeit to show the different between genuine parts and the fake in the showroom of all dealers. Moreover, we also deliver The Genuine Spare Parts Manual to help customers be well-awared of the counterfeit parts.